Alchera is known as Dreamtime in Aboriginal language. The Dreaming is used to represent many Aboriginal concepts of "time out of time" or "everywhen", which is the source of the brand’s timelessness.
Alchera collections has been created through a path of infinite luminance and deep individuality.
The story started at a small atelier in 1963. As of 1975 the first store was opened. Afterwards, the brand grew through initiatives both in the country and abroad and it stepped up on guidance of Turkish occasion-wear industry.
Today, Alchera produces almost 300 models per season, to address all women from size 36 to size 60, with its “ALCHERA WOMEN IN EVERY SKIN & EVERY SIZE” motto. In addition to 42 worthful years in the industry, source of Alchera uniqueness is designer-job. Signed by 4 valuable designers, dresses are brought into light for “every skin and every size” by proud.