AM.IT by Amit Aggarwal Autumn/ Winter 2018 collection is inspired by the geometric shapes and natural forms, captured with exceptional precision in Ernst Haeckel's prints. The plates illustrate Haeckel's fundamental notion of the "unity of all living things" and the wide variety of forms which are executed with utmost delicacy.
This idea transformed into form and structure by emulating strategies and patterns of nature and its process. This concept brought the natural forms and craftsmanship together to create our unique aesthetic vision. We call this design ethos “Bio Echo”
This philosophy has been taken forward with structured handwoven jacquards, vintage restore Banarasi, silk chanderi and handwoven laces. These have been further detailed with recycled polymer and thread work mixed with unusual industrial yarns. These materials have been molded to mimic the forms of nature.
This exotic palette features amethyst, sapphires, ruby, emerald and black diamond.
Amit Aggarwal’s understanding of spirituality puts forth the thought that absoluteness comes from one's existence in the present and that present is nothing but the acceptance of the past and the openness towards the future.
AM.IT, the ready to wear line from the label Amit Aggarwal takes its inspiration from various cultural and industrial design capacities of India.
AM.IT aims at applying conventional Indian hand printing and dyeing techniques on hand-woven organic textiles alongside recycled plastics and other uncommon materials that morph the traditional idea of beauty with an outlandish progressive aesthetic. The established products by the artisans, the industrial by-products from the greater commerce and AM.IT’s parent label Amit Aggarwal’s imagery & execution; the coming together of these three very distinct nature and ages of practices translate into an anonymous domain of fashion that does not belong to any particular time.
There goes in an extensive research for each collection from AM.IT. Each season, the “no longer usable” products and industrial waste are taken and broken into the original raw material that was used to make them. This raw material is then given another identity. A central recycled material is integrated with a traditional craft from India that is utilized in multiple ways throughout the range of garments.
AM.IT has employed materials like bindi sheet waste patched with Ikat textile, drinking straws, ripped stockings, polythene bags combined with a hand-woven Gamcha (Indian towel), Jaamdani, handwoven rugs, sequin waste, block printed textiles, Khadi etc. All these subtle and flamboyant influences together make AM.IT what it is.AM.IT comes from the phrase ‘I am it’ whereas Amit in Hindi means eternal.
AM.IT was awarded as the Label Of The Year by ELLE India in 2015 and retails through stores from 15 countries worldwide.