AM.IT by Amit Aggarwal Autumn winter 2017
The AM.IT autumn winter 2017 derives inspiration from unusable, unclaimed pieces of Patola sarees that are bartered for aluminium utensils by the woman of Waghri community in India. In a hope to increase their lifeline, frayed Patola sarees are restored by using modern industrial treatments to fortify them and arrange as a new entity. The essence of this traditional unstiched clothing has been interpreted through patterns, textures and colours that it carries.We exist in a world where product life cycle can be extended through responsible design ethics. This frayed textile that is unusable as a saree becomes more meaningful by changing its application. Hence, it may evoke new feelings and express new values.
The collection integrates unique vintage weaves with unconventional industrial materials. Jewel tones of a traditional Patola like wine, rust, teal, olive, khaki, mustard and ink blue are accentuated with similar metallic tones.
Patola saree is modernized with structured silhouettes with fluid nature of handwoven silk chanderi and ikat finding a great support from nylon meshes, poplins, tapestry and faux leather braids. All these elements unite to give Patola a makeover as AM.IT autumn winter 2017.
Amit Aggarwal’s understanding of spirituality puts forth the thought that absoluteness comes from ones existence in the present and that present is nothing but the acceptance of the past and the openness towards the future.
AM.IT, the ready to wear line from the label Amit Aggarwal takes its inspiration from various cultural and industrial design capacities of India.
AM.IT aims at applying conventional Indian hand printing and dyeing techniques on hand woven organic textiles alongside recycled plastics and other uncommon materials that morph the traditional idea of beauty with an outlandish progressive aesthetic. The established products by the artisans, the industrial by-products from the greater commerce and AM.IT’s parent label Amit Aggarwal’s imagery & execution; the coming together of these three very distinct nature and ages of practices translates into an anonymous domain of fashion that does not belong to any particular time.
There goes in an extensive research for each collection from AM.IT. Each season, the “no longer usable” products and industrial waste are taken and broken into the original raw material that was used to make them. This raw material is then given another identity. A central recycled material is integrated with a traditional craft from India that is utilized in multiple ways throughout the range of garments.
AM.IT has employed materials like bindi sheet waste patched with Ikat textile, drinking straws, ripped stockings, polythene bags combined with a hand woven Gamcha (Indian towel), Jaamdani, handwoven rugs, sequin waste, block printed textiles, Khadi etc. All these subtle and flamboyant influences together make AM.IT what it is.AM.IT comes from the phrase ‘I am it’ whereas Amit in hindi means eternal.
AM.IT was awarded as the Label Of The Year by ELLE India in 2015 and retails through stores from 15 countries worldwide.