BETTY TRAN

REINE DE PASSION...

There is nothing more mysterious and captivating than a woman with a passion for love and life.

For this season, Reine de Passion “Queen of Passion” speaks strength, romance, magic, and mystery.

In recent months I’ve been immersed in a world of different cultures, diversity, and history. Travelling from my home, Australia to Vietnam, Milan, Venice, and Paris has inspired me to create the silhouettes of this collection. The shapes, corsetry, crinoline, and bustles are an acknowledgment of the 19th Century, made contemporary and chic through the integration of a structural blazer contrasting with soft tulle fabrics, all featuring additions such as the kiss – a symbol of love and romance.

The brand’s signature of circular volumes and sculptural ruffles are the highlights of this season’s collection: striking yet feminine, bold yet sensual. High soft tulle feather necklines contrast with the structured tailoring of the blazer, while the feather silhouette wraps around shoulders, skirts and cocktail dresses. It is synthesis at its finest.

Silhouettes of voluminous skirts where fullness comes from the hip rather than the natural waist and exaggerated bell sleeves create a bold, modern dimension. The intricate hand embellishment takes passion to create, resembling historic techniques of a traditional prêt-à-couture atelier. The interchangeability of each of the garments juxtaposes these historic techniques with styling that is modern and unique.

Attitudes and emotions of Reine De Passion are expressed through my color choices of the romantic softness of ivory, pink champagne, lavender, metallic silver, and gold through to the mysterious darker hues of rouge and midnight black.

The Betty Tran brand always seeks to add value, inspire and encourage generations of women to believe in themselves. The Reine de Passion collection is my contribution to the dreams and passions of women.

THE BRAND

Commencing in 2012, the House of Betty Tran (‘Betty Tran’) is a celebrated emerging Australian couture and prêt-a-porter luxury brand led by designer Betty Tran. 

Betty Tran was invited to open the LA Fashion Week Gala in October 2015 and was received with great acclaim and excitement as a fresh new designer in the industry. Betty Tran is fast becoming internationally recognized as the premier Australian fashion and couture house to keep an eye on. 

The Betty Tran brand is described as a masterful example of combining modernity, strength and luxurious embellishment into breath-taking feminine day and evening wear. Since commencing in 2012, the brand’s reach and influence have expanded significantly in four short years. The brand seeks to create unforgettable experiences, immersing the “Betty Tran Woman” into a world of inspiration, empowerment, and fearlessness. The brand is supported by a wide variety of stars and influencers, including Spice Girl star turned X-Factor Judge Mel B, Victoria’s Secret supermodel Jessica Hart, international model Nicole Trunfo, Australian Miss Universe Jasinta Campbell, tennis champions and entrepreneurs Serena and Venus Williams, as well as Eurovision star Dami Im to name a few.

THE DESIGNER

Betty Tran is the founder and designer of the Betty Tran fashion label. Betty has over 10 years of experience in fashion design and retail. She has a background in management for national retailers including Cue, Veronica Main, Ojay, as well as international fashion
empire Giorgio Armani.

Having migrated to Australia from Vietnam at the age of five with her mother, Betty’s rich design heritage and craftsmanship began with helping her mother, a talented seamstress, manufacture garments for numerous international and Australian fashion labels.