Elena Perseil is the glamorous and sophisticated universe of the eponym designer who created a successful brand filled with her feminine and creative personality for the last decade. Elena's vision of a beautiful woman is always sensual and stylish, an urban princess following her spirit before following trends.
The details are always important for the imaginative designer, so her fabrics are often enriched with the hand embroideries that she is drawing. The complex patterns and drawings have the goal to always emphasize a well-shaped body, since Elena desires to shed light on the appealing facet of the woman. These luxury hand-embroidered outfits have become her personal signature in the world of fashion. However, her collections also include a lot of silk, with its multiple versions, organza, velvet, cashmere.
The brand was established in 2004, when the designer decided to start her own business, after having worked for several years in the fashion industry and finished her studies at Nicolae Grigorescu Art University Bucharest and Esmod Paris. In 2006, the brand goes internationally, as the designer starts displaying her successful collections in showrooms and trade shows worldwide.
Along the years, famous stars in Romania and abroad have been wearing Elena Perseil's luxury dresses for red-carpet events, such as Laurence Leboeuf, Bai Ling, Bella Thorne and others. Glossy and fashion magazines, such as Lash and Runway in Los Angeles, Mojeh in Middle East, Elle, Marie Claire, Cosmopolitan, Harper's Bazaar are often using the brand's pieces for their fashion editorials. Currently, the designer is focusing on the luxury evening wear and is taking part every season at the fashion trade shows in Paris, Tranoi and Who's Next.