MOONDUST 'A tree is the seed's dreamAnd to dreams we must Whisper, kiss and blowLike Moon to her dust' Moondust, the Gaurav Gupta Couture 2017 campaign has an elegantly dark, fantastical feeling to it. The set was specially constructed, like a castle with endless walls and high ceilings. A large cave enabling natural light to filter in. Signature surreal fantasy elements - from the swan sculptures to the fountain of magic, to the deconstructed furniture, have been specially designed by Gaurav Gupta. The abandon of an endless large surreal castle is the surrounding that we created for this special couture campaign. As the women of today embrace a new couture language, the campaign aims to capture their world!
Upon graduation from Central Saint Martins College of Art and Design, a very young Gaurav Gupta was instantly recognized as ‘Future of Couture’ by Altaroma Altamoda. This served as a clear sign toward the direction he would be taking to emerge, ten years later, as one of the strongest voices in couture and fashion from India. At an early age, his experiences of working with Hussein Chalayan, of being the youngest jury member at Mittelmoda and receiving various awards for his noticeable debut in Japan, Russia, and India, helped shape his ideas.
Over a decade, Gaurav Gupta, the man, and the brand have carved the world that is future primitive, reflected through sculpture-like garments with a sense of infinity and rhythm. Changing the face of the sari forever, merging indigenous Indian construction and embellishing techniques with his idea of the future, Gaurav has delivered and sustained the world that is Indian at its core and boundless in its form.
Vogue, L’Officelle, Elle, and Nylon are among the many publications that regularly see the brand on their covers and editorials, while Indian and international celebrities consistently endorse it on red carpet appearances. A few of them are Skylar Grey, Aishwarya Rai, Nicole Scherzinger, Julie Berman, Deepika Padukone and Sonam Kapoor. For its chic romance, the brand finds loyal clientele among the royalty in India and the UAE besides others.
Just on the outskirts of the Indian capital, Gaurav Gupta runs his atelier and factory where a staff of 175 work solely for the brand, supporting its two flagship stores in Delhi and Mumbai’s luxury destinations, offering made-to-measure couture services.