Gyunel Rustamova was born in Baku, Azerbaijan. After graduating from The Capital’s State Economics University, she moved to London to take up fashion at The London College of Fashion and Central Saint Martins. Before entering the world of fashion, Gyunel enjoyed a successful career as an artist where she exhibited at the esteemed Cork Street Gallery, gaining critical acclaim. The talent and passion for painting feeds cleverly in to her design work, creating beautiful and wearable pieces with an artistic edge.
Romantic, but always with a darker twist, Gyunel’s breathtaking ready-to-wear and couture designs are tinged with intrigue and seduction. They speak of other worlds, inhabited by whimsical and enchanted creatures. Her mischievous gargoyle motif for instance, stems from a love of gothic architecture. Meanwhile, traditional Azerbaijani dress, childhood memories, and her own vibrant oil paintings, provide further inspiration. Today, at her London atelier, she continues to blur the lines between fashion and art. Working with mixed media and graphic elements, she creates paintings that transfer to prints, bold colour combinations and masterful cuts.