John Herrera founded his couture line, Herrera, in 2008. Specializing in Couture Evening Wear and Special Occasion Wear for both men and women. The house launched their off-the-rack evening and cocktail wear in their 10th year anniversary celebration. In 2015, John won the London Emerging Designer Award (LED) for his collection Bioluminescence, a 10-piece collection inspired by our local marine life.
Last year, he presented his Spring Summer 2017 Collection Amaya, and debuted his shoe collection at the London Fashion Week 2016, under The Oxford Fashion Studio.
This year, John became the brand ambassador for Epson Philippines Digital Textile Printing Technology.