The exquisite virtue of Asian women is the inspiration for designer Phuong My. Behind their dainty grace, there lie brilliant compassion and admirable strength. PHUONG MY envisages these characters by crafting fabric structures and forms that embrace, with rhythm and harmony, the feminine figure of the Orient.
The collection’s concept and design are visualized at best through the selection of fabric and color chart. Continuously using silk organza – Phuong My’s signature material, the silk threads are weaved and mixed with wool silk and opaque organza, as well as delicate silk net and silk lace. Shimmering, lightness and luxury as in material float with refined vibrant.
Conceptual design across stylish practicality comes together as Phuong My’s brilliant signature: a woman can fashion her body into the desired image yet simultaneously she owns much freedom to liberate her characteristics through the way she wears it.
PHUONG MY, THE DESIGNER
Tran Phuong My was born in 1988 at Ho Chi Minh City, Vietnam. Having studied and graduated with honors from the Academy of Art University in San Francisco, Phuong-My has pursued perfection in all aspects of her fashion career.
From the design and production process through to client service, the smallest details are obsessively pursued. Rather than accepting the limitations of local fabrics available to other local designers in Vietnam, Phuong My established a very clear strategy for her own brand. PHUONG MY’s fabric production is entirely outsourced to select partners in Paris, Milan and Hong Kong, thus providing the optimum blend of both materials and exclusivity that has proven to be so successful for the brand.
Phuong My’s creative talents are expressed both through her work as the Chief Designer for the PHUONG MY brand and also production and styling projects for key fashion magazines such as ELLE, HARPER’S BAZAAR and VOGUE. Determined to produce only the truly exceptional, the young designer is looking to expand her vision to the global fashion scene.
ACHIEVEMENTSPHUONG MY brand collaboration with BVLGARI on their store opening in March 2013, Hanoi, Vietnam Launched Phuong My Flagship Store in Ho Chi Minh City, Vietnam – January, 2013 Harper’s Bazaar Vietnam Charity Auction Show 2012 for Harper’s Bazaar Vietnam 1-year anniversary, HCMC, Vietnam Tokyo Fashion Fuse 2011, sponsored by Lamborghini Participation in the New York Fashion Week 2011 Collection presented in ELLE Vietnam 1-year Anniversary fashion show, HCMC, Vietnam Featured Designer in BLACK V fashion show, San FranciscoGuest Designer of Macy’s Fashion Night Out, September 2010 Winner of Are You Runway Ready contest, September 2010 – $10,000 worth of prize to participate in the New York Fashion Week Winner of Discarded to Divine Project, 2010 collection displayed in De Young Museum, San Francisco Graduated from Academy of Art University, San Francisco Designer of the Year – Voted by Fashion Magazine Vietnam.
In recent years “PHUONG MY” has enjoyed its popularity among private customers and fashion-enthusiasts in Japan and the United States. This success has been based upon the combination of excellent craftsmanship, the use of luxury materials, modern-chic silhouettes and the poetic aesthetic of the brand. The designs of “PHUONG MY” are well known maintaining the elegance, modernity, and feminine looks in each of the product lines. Building upon this, Phuong My, the designer, has expanded her retail presence into her hometown, Ho Chi Minh City, Vietnam. This has allowed Phuong My to fulfill her dream of bringing her work to an international level whilst also taking a step closer to her birthplace.
For the PHUONG MY brand the manufacturing processes are now done in Vietnam. However, all of the fabrics for PHUONG MY collection are exclusively manufactured overseas. The majority of these are produced in Hong Kong by renowned suppliers, while the very best of the materials, used for eveningwear and runway dresses, are imported from Milan and Paris. For example, for the Spring/Summer 2013 and 2014 collections the feature fabric is organza silk, whereas wool and silk are the main focuses for the Fall/Winter 2013-2014 collections.
PHUONG MY’s greatest inspiration comes from the exquisite virtue of Asian women, who are at the same time fervent and feminine, bold and delicate. Behind their dainty grace, there lies brilliant compassion and admirable strength. With beautiful, striking silhouettes and made from the most exclusively luxury fabrics, designs of Phuong My always embrace the feminine figure of the Orient and make women feel confident about themselves.
In addition to the Runway and Ready-to-Wear seasonal collection, PHUONG MY also introduced limited collections on special occasions such as the “Red Collection” for the Lunar New Year or the “Rain Collection” for the rainy season in tropical IndoChina. These pieces are exclusive sold at the PHUONG MY FLAGSHIP store during special events.
After the launching of the first flagship store in 2013, PHUONG MY has been well received by buyers throughout Europe, Asia and the Middle Eastern. As a result, PHUONG MY has collaborated with boutiques stores in these regions such as, NASS Boutique from Kuwait, My Beautiful Dressing from Paris, France. PHUONG MY is also collaborating and featuring with various stylists and magazines in the Americas and Europe, such as Club Magazine- Venezuela, Vogue-UK and Vogue-Italia to expand the visibility of the brand.
The vision of PHUONG MY is to share the beauty of the modern Asian women with the entire fashion world.