SWAF BY ALIA AL SAWWAF
The Designer
My name is Alia Al Sawwaf, a Saudi Female fashion designer. I was born on 01-01-1988. I have studied Fashion Design in Paris in Studio MVL- MASTER CLASS GROUPE STUDIMV. Which is specialized in Haute Couture and qualifies the students to work in the Luxury Brands Fashion Houses.
I have dedicated all my education and knowledge to create my Couture Brand “SWAF” in my own Atelier where I can freely design various collections and bring them to life in the same place. I have produced My First Collection on 2010, and usually producing (4) Four Collections a year (Summer, Spring, Autumn &Winter Collections), each collection has 25 to 30 pieces, that makes more than a hundred pieces a year.
During my career life, I’ve worked so hard to create the current reputable image of SWAF in order to satisfy all Tastes, using unique techniques to combine our Eastern spirit with An International Fashion style that fits all styles.
I’m specialized in Haute Couture "as I’ve studied it in Paris", Light summer dresses and beach Collections, Winter Fur Coats Collections, Wedding Gowns. As well as the Red-Carpet Dresses & Gowns.
Many of the Saudi Stylists wore SWAF Fashion, such like Mrs. Aram Qabbani, as well as many Saudi Fashion Bloggers.
WHY SWAF?!
Recently, it became trendy that the western ladies are in love with the oriental fashion style, and they really care to wear it for what uniqueness it adds, this will add a different value to the western fashion stores with SWAF Fashion.
Many Saudi clients of mine are constant travellers to Europe, America & Western countries, and they’d love to buy their own oriental style from there. The thing that will activate the shopping movement.
SWAF Lady is a bold yet feminine lady, who gets her strength by her own femininity. SWAF Fashion defines the beauty in the lady’s body and her elegance as well.
I have participated in Many Saudi and international Fashion Events, producing my new & varied collections. And recently, I was selected and invited to participate in The Arabian Fashion Week 2018 which took place in Ritz Carlton in Riyadh for the first time ever, on 13, April, 2018. As well Fashion week 2018 in London.