Hailing from her native Iraq, Zeena Zaki began her design career many years ago in Dubai. From the tender age of nine, Zeena's immense passion for fashion took flight when she started to design her first pieces for her family and friends. This passion soon turned into a business reality when Zeena combined her talent with her business acumen, and today has a very successful brand under her own moniker.
Zeena's inspiration comes mostly from her own colorful imagination and surroundings. She cites her parents as being her very first and most important inspiring factors. She was raised in an artistic family and within a very creative environment. With her mother being a fashion designer herself and her father, an avid art collector and a patron of the arts, Zeena was surrounded by art and culture.
When it comes to Zeena's designs, primarily dresses and evening gowns, she credits beauty, art, poetry and nature as her sources of inspiration. "My signature is not a complicated formula. It is all about love, beauty, confidence, and femininity. I always make sure that every and any woman feels beautiful in a Zeena Zaki design".
Every season, Zeena's collection celebrates all the hues found in nature's color palette from the bold and the vibrant to the pastel and the demure. As a fashion designer, Zeena rarely follows seasonal trends and focuses on creating her own aesthetic to make sure here brand stays original, unique and exceptional.
Zeena herself describes the Zeena Zaki woman as one who is feminine yet confident, fearless yet romantic - the perfect definition of today's contemporary woman.
Many notable international celebrities have worn Zeena Zaki from Kim Kardashian and Eva Longoria to locally-known artists such as Balqees, Hend Sabry and Yousra.
With her atelier located in Sharjah, and producing four main collections within the year, Zeena's most important market is the Middle East, with the GCC being the largest. The next business endeavor is the launch of Zeena's more accessible and casual line to appeal to larger audience of women.
With her brand currently available in two stores in the UAE, along with fourteen other points of sale within the GCC, Zeena Zaki plans to take her brand across the globe, so that any woman from anywhere can be a Zeena Zaki woman.