TRACY COUTURE

Tracy Studio is a high-end fashion brand established in Hanoi, Vietnam, with a feminine, elegant, and sophisticated style. To Paris Fashion Week, Tracy will showcase our collection called “The Legacy” inspired from the rich cultural heritage of Vietnam’s Halong Bay. The collection features a combination of traditional values and high-end cutting and tailoring techniques, honoring the country’s cultural heritage.

Like works of art, the collection captures the essence of the heritage site through a unique fashion lens. The cuts and curves on each garment resemble the undulating waves of stalactites in Halong Bay’s limestone caves. Tracy Studio always strives for perfection, combining modern Couture trends with unique details to create stunning and impressive designs. In this collection, Tracy applied stone embroidery, beadwork, feather embroidery, and lace draping techniques to create breathtaking effects for evening dresses. Each design is meticulously crafted, with the time taken to create ranging from tens to hundreds of hours, but this level of attention to detail is necessary to create unique and high-quality products.

For Tracy, fashion is not just a regular product but a work of art, delivering a timeless and enchanting beauty.

THEBRAND’S STORY

Tracy Studio was founded in August 2021 by Mrs. Tracy Nguyen based on the inspiration from the lifestyle of the new generation - modern and stylish women. Tracy Studio aims to create the image of elegant, feminine, modern, and confident women through creating clothing in line with the latest trends in the world.

We want to help our customers affirm their self-worth, by creating clothing that is suitable for fashionable style. And it is through fashion they can share their stories with others and the people they aspire to be.

After a period of searching and experimenting, we have applied tailoring techniques and focused on silhouettes that honor feminine beauty, creating clothing with unique shapes and high-quality fabric. Tracy Studio's fashion is both elegant for office wear, but also for any occasion. Our clothing is meant for the wearer to shine in their own style.

Always in sync with the latest global fashion trends while still preserving the brand identity, throughout Tracy Studio's designs is the message: "Appearance not only shows what's different, but also reflects our taste, aesthetics, and lifestyle. A sense of self-confidence and self-belief will create a charming beauty that will last forever."