In 2005 the New Couture team presented in St. Petersburg its debut project - London Fashion Days and later British Fashion Days, that combined presentations of world-renowned British brands: Paul Smith, Vivienne Westwood, Matthew Williamson, Temperley London, Philip Treacy, Julien Macdonald and many others.

Events New Couture immediately became some of the most anticipated in fashion circles.

In 2009 the team presented for the first time ELLE Fashion Days — an event-project for a popular fashion magazine ELLE that was attended by representatives of the world’s most famous fashion houses: Hussein Chalayan, Maison Martin Margiela, Viktor & Rolf, Trussardi, Antonio Marras, Missoni, Alberta Ferretti, Iceberg, Blumarine. 

New Couture team have have created and produced fashion events in Moscow, St. Petersburg, Monte Carlo, Paris, Milan.